My marketing life’s work has led me to this point.
To take my years of experience and apply them to driving goals for you.
All businesses deserve marketing excellence.
A strategy that is clear and measurable.
Marketing channels and ROI that is measurable.
Strong leadership that embodies transparency and collaboration.
You can’t do it on your own.
You need a skilled leader to take your business to the next level.
But at a fraction of the time and cost of a full-time employee.
Me. Your outsourced Chief Marketing Officer.
2017 – 2023
Heading up everything Trip.com for ANZ inclusive of marketing, product development, collaborations and partnerships with tourism boards and airlines, PR, CRM, brand executions, and internal and external stakeholder mangement, localised campaigns and strategy.
2014 – 2017
Global marketing strategy leader across Australia, New Zealand, USA, Canada, UK, UAE, South Africa, India, China, Hong Kong and Singapore.
2012 – 2014
Digital and social media strategy and execution across UK and Ireland, including influencer management and trade marketing.
2008 – 2012
Implementation of integrated global marketing campaigns across all online channels. Strategy, design and deployment of global email campaigns, content management, and agency management SEM (PPC & SEO).
2001 – 2004
Bachelor of Business
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© 2024, Joanne Heggie – Outsourced CMO
